If you watched our recent Haddon Township video tour-combined-Mega Holiday Giveaway announcement video—you might've wondered who our Sexy Santa was.
Was it an agent on our team? A hired actor? Perhaps Listing Agent Pip Haxby-Thompson had been so good this year he rang up the North Pole and persuaded actual Santa Claus to partake in our annual Mega Holiday Giveaway event where we curate $500 worth of insanely good gifts from South Jersey businesses and give it away to one lucky winner? 🥇
Well, no. The answer is somehow even crazier than that. Here's the aforementioned Santa, in case you're curious:
Curiousity peaked? Well it should be, because Sexy Santa is actually... the seller of 224 Morgan Ave, Haddon Township. Well, technically the seller's husband. That's right... our seller gifted us her charming husband for promoting her home and she loved what we were doing with our crazy video idea. Watch the video here:
Theme videos are kinda our thing here at The JFKLiving Team. And there's a reason why we do them...
The video above? Now has over 25,000 views between all our social media platforms—with a Reach of 15,800 individual people on Instagram alone.
The stats below tell you the Reel (Instagram Video) has been shared by 167 people (and that number is still rising). And saved 37 times—yes 37 people saved this video of the Coming Soon listing so they'd remember when it goes live. We expect the number of views to be nearly 30,000 by the time the listing goes live.
So while it may seem like we're just doing silly videos for the sake of it, our greater strategy is to get the home seen by local people. The audience of people who are in the market to purchase a home like this.
Why is the seller involved?
You might wonder what compelled the seller of 224 Morgan Ave in Haddon Township to get this involved in our listing promotion activities. You see, a traditional relationship between the seller of a home and their listing agent who's representing said home is highly transactional:
- the agent is hired
- the agent organizes photography and puts the listing in all the right places online
- the agent collates the offers
- the seller accepts an offer
- 1-12 months later the home closes and the seller barely hears from the agent again.
That's not how it's done at The JFKLiving Team, top realtors in South Jersey. We begin by fully educating our sellers on the listing process, and keeping them involved and updated every step of the way throughout our marketing strategy so that our clients feel they're making informed decisions.
The seller of 224 Morgan Ave in Haddon Township is no stranger to Listing Agent Pip Haxby-Thompson, as Pip helped her purchase that same home just a few years prior. He kept in touch with the seller over the years, sending "Home Anniversary" notes and mailing house-themed gifts from time to time. The seller was invited to all of The JFKLiving Team's client appreciation events that are designed to bring our neighbors together.
Not only that, the seller is an avid follower of our social media, meaning she sees all of the marketing efforts we put into our listings. She sees the successes, the videos, the engagement. So when it came time to list her home to move on up to a bigger one, our client knew Pip was the man for the job.
And when Pip pitched a viral-worthy script involving naughty innuendos, a Sexy Santa, and a Mega Holiday Giveaway being part of the video, she was in. As was her husband, who ended up donning the red and white costume to cameo in the video.
That's right: our past listing success is so notable that the seller of the home was willing to put on a sleeveless Santa costume with pleather boots (a costume that wouldn't be out of place in a Magic Mike Christmas Special) to be a part of our marketing strategy.
And we'd love to have you involved in your listing strategy too.
Okay, so you might not want to be in the listing video—it's actually a rarity for a seller to get that involved. But you can suggest a video theme. You can add a pun into the script if you like.
You can be part of the conversation when your listing agent is planning with the photographer (for example, if you have some gorgeous twinkly lights around your deck, perhaps you'll want twilight photography).
You will be educated every step of the way so you never feel lost, confused, or out of the loop when it comes to your biggest financial asset. You'll also soon have access to our Client Portal meaning your selling process will be as interactive as you want it to be. If you want to work with one of South Jersey's best real estate agents to sell your home, begin with the form below.
Got questions?
We'd love to answer them. You can message The JFKLiving Team right here.
